Viral Marketing: You Suck at Photoshop

My Big Fat Brain, an agency in Kentucky, has created this erzatz character, Donnie Hoyle, who teaches photoshop and gives you a window into his life on MyDamn Channel. You can see these clips here>. Donnie has a mySpace page. Donnie also sold his wedding ring on ebay (giving bidders a limited time talk with Donnie himself). Funny and def has hooks. I wonder where this will go in 5 years.