Lots of work hitting the desk. Redos of a client’s international work with very immediate turn-around (my stomach is still churning) along with long discussions of design and imagery that could affect so many future instances that its important we are talking and better understand what is important. And its fast and furious.
The two books for Cornell’s Vet School I am powering through—looking for images, lots of retouching and editing. I did a few layouts for one and need to make the second one more real. I am working a lot in Century Schoolbook (need to reconsider the drawing I am using) and really loving the way it looks. Marries well with the wood inspired type (Knockout, Acropolis for instance). We will be printing on uncoated paper for both pubs using (like the year before) UV inks which do not fade but give you much brighter and bolder ink coverage on the sheet.
Running parallel with this work, Farmer Ground Flour is coming alive. I posted a page via Squarespace which is really working between my pal and me…editing, designing, refining all in tandem. Once again, Squarespace pulls through easily. It has given me something to tinker with in the slivers of time (not a lot into this) to get a site up and posted as Farmer Ground and Cayuga Pure Organics will be in an article in The New York Times Magazine (10/17). We need to have some presence before it hits.
Additionally, there are some terrific new products using Farmer Ground which are being shown next week that we need to get labels resolved for comps that they need. As we keep talking, the need for a rack card, or output is surfacing. This logo is in the works but I really want to rework it this weekend as it needs to be tweaked. The uber cool thing (speaking as a vector geek) was that the wheat are brushes that created these strokes that were then rotated off a central spine. Still looks friendly and handmade but just a bit clunky to this designer. The messaging and image of the flour will flow into the messaging and image for the Bakery we are working on and is derivative of the messaging and the image of the grain and grain farmer. So it feels like there is a lot to think about, but as we begin to parse this information, it suggests or overlaps other aspect of this grain related community which is really cool. I am enjoying trying to put these pieces together.
I have been really going, so having that peaceful moment to think about pictures hasn’t happened in a few weeks. I would really like to get back to it. For now, a double order of granola and a tray of cookies need to happen on top of what is going to be presented for dinner.