New Logo for Root

My sister-in-law, Jenny Eddy is starting a program to teach/train at risk people (ages mid teens to early 20's) in food, cooking, service etc linking those people to caterers, restaurants etc. Here's their new logotype and tagline (written by little old me). I wanted to show a root vegetable to suggest food, and use a typographic treatment that would look good on a teeshirt and on a Board of Directors presentation. The carrot can snap out of the mix, to be placed on hats/etc. or to embroider on a screened word. I loved the double use of the word feeding-- with it being positive about the participants and the communities (family, church, food, school) that are enhanced by the work of Root. Jenny is remarkable. I look forward to her efforts.