More exciting Love Stamp articles!

Hi: The Pittsburgh Trib's Rachel Weaver wrote this article online about the stamp. Love it! Here it is if you do not want to click:

Published: Friday, Jan. 24, 2014, 8:57 p.m.
Updated 15 hours ago

Elizabeth “Q.” Cassetti is helping spread the love.

Cassetti, a Pittsburgh native and Carnegie Mellon University alumna, has designed the 2014 Love stamp for the U.S. Postal Service.

“This is one of those bucket list things to do,” says Cassetti, an Ellis School graduate who now lives in upstate New York. “The Love stamp is a tradition.”

Cassetti owns a design company called LuckyStone Partners and has worked for clients including Tiffany and Company, Estee Lauder, The Wall Street Journal Europe and The New Yorker magazine. She also posts work on her personal blog, which is where USPS art director Antonio Alcalá discovered her.

Cassetti has a longstanding love of valentines, having written a thesis on them during her graduate-school studies.

“I love symbolism,” she says. “Love is the universal. Its iconography goes way, way back. You can see a heart in a painting from the 1400s and know what it means. It has a really lasting quality.”

For her design, called The Cut Paper Heart, Cassetti took inspiration from Mexican cut-paper flags and German and Chinese paper-cutting traditions. It depicts a large, white heart enclosing a smaller pink heart with a saw-tooth edge along its left-hand side. Pink swirls surround the heart, and smaller hearts appear above and below it. A ragged-edge motif that echoes the edging on the small pink heart runs around the border.

“We are thrilled with the design,” says Roy Betts, USPS spokesman. “We hope people use it for special occasions and expressions of love throughout the year.

USPS produced 50 million of the limited-edition stamps. Betts expects them to last about a year.

The Love stamp launched in 1973. For Cassetti, being part of such a longstanding tradition has been an almost indescribable experience. She was “dumbfounded” watching the unveiling ceremony Jan. 21.

“It is exciting,” she says. “It can live 365 days a year as a way to show love.”

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