Because.

Mr. Chicken, Watkins Glen NY 10.08.2011, Q. CassettiWhy Mr. Chicken? Well, because. Love the sign, love the decor of chicken do-dads, the funny primative quality of the seating, the outdoor venue and their offering of “a tub of chicken” which is this chopped tiny bird, thrown into a food service paper shell with a piece of waxed paper. Of course, it comes with some very doughy, very white rolls (4) with little wrapped rectangles of salted butter (that we leave at the counter). We had lunch at Mr. Chicken en route to Corning—which was satisfying and funny.  I think Rob sees more in Mr. Chicken than I do, but their tee shirts could win me over to being a more vocal supporter. And then, their neon in a little house shape is pretty good. The actual chicken, hmmm? Not totally mmmm.

Maybe a bit of Yelpifying on Mr. Chicken? I am sorry,but are you familiar with Yelp? I love Yelp! Yelp is a website that you can leave reviews of local restaurants, businesses and services, post pictures and kind of keep track of your own loves and likes. I particularly love using Yelp when I am in a different town and need to find lunch or a hotel or whatever in the area—and the locator device on my IPad connects with Yelp, and there right in front of me is what to expect in the neighborhood. We have never been disappointed by the finds we have gotten on Yelp (from the real deal mexican we found in Amherst/Hadley, to the bar/restaurant/gallery/music venue we found in Providence. We yelped in Baldwinsville NY in the expectation of a starving son…and found a heavenly pizza by the slice place that fit the bill. So, if you are not a yelper, join in! If you don’t want to write, then just use it to make the day more fun…

From the Chicken Collection at Mr. Chicken, Watkins Glen, NY, Q. CassettiRob is riding the recalcitrant mower—which after a few tries with breakfast in between decided to start. Or maybe it was after I made the proclamation that I was tired of all these broken machines and that more money spent fixing them might be better spent on something more worthy…and real (vs. the toys we have). I bet it was that. “Junk heap or start?”…you can hear the mower thinking….”Start!”. The lake grass is amazingly long and lush. A green rug which is a gorgeous foil for the changing leaves. Amazing for early October.

The cats are sitting on the dining room table watching for critters and butterflies. Shady is parked underfoot so I am guaranteed to trip or fall on her if I do not watch out.

The day is glorious. I hope my littles are having fun: Alex on the rollie coasters (that’s what we call them in the other Burgh, PBurgh), Kitty in Greenwich Village. Amazing my babies are on their own—hanging with their friends, making their lives as fun as can be. Alex will be back tomorrow. Kitty goes back to the Shire on Tuesday. A bit shocking for someone used to having so much pivot on my activity. Takes the pressure off a bit. But lets me think and act a bit more freely. Should be an interesting time. It also is interesting to view Columbus Day weekend as a vital time to take off. Never reallly thought of it as a programmable time, but after running into two adorable Tburgers at Two Goats in the parking lot—and hearing about their Columbus Day tour of camping, visiting, seeing…literally driving all over NYState in a few days, I was stunned and inspired. And there was the tiny “Scamp”trailer for sale on 414. Q. and Robbie v.2. (or is it v.3?).

I have a new group of people I am going to be working with. Hip Hip Hipsters! These guys on top of ART, and Artbooks and art catalogs and sell them to libraries (either in the mode of pick out so many books for us monthly and send them to us, or on an order by order basis). They have a tough company name, and an out dated logotype, and havent done much promotion ever. I am going to help them. Maybe in exchange for esoterica to drive my art. Could be cool. My head is spinning on this one…as it really isnt about books, its about art. I am doing a bit of doodling with their mark…and the simple stuff just to get out of the gate, but the trick here is to change the thinking a bit of how yes, they sell books and service…but it is all driven out of an understanding and love of art. How to rachet up that thinking and the fun factor on a shoestring budget? Good challenge. Interesting people. Cool business.

I have decided that the time spent on the Hangar Theatre posters and graphics will be given to local farmers and producers to help them establish a look and brand locally. Works for me. There is a cidery in the mix (biodynamic organic apples that will sell cider and also a you pick apple orchard) along with a lovely farm in Mecklenburg. I figure I can do 3-4 of these in the time I spent on the posters and move the needle for a bunch more people, and get a happy factor along with it. Need to schedule the meetings. Everyone is raring to go.