So, I have been thinking about a lot of stuff. First off, a name for a friend's new business. He has been giving it a lot of thought and has some possibilities--but after having a dose of Vermont and the naming that goes on there, I think this could go further. I am intrigued by the name/word "Vermont" and how that has come to mean pure, good, wholesome, farm grown--excellent, though reading the labels might dissuade you from buying the entire package. However it really works. There is Vermont Butter and Cheese, Vermont Smoke and Cure. There is Vermont Maple Syrup (with no other brand than that). Vermont Cheddar and Vermont Cheese (though Cabot Creamery might be the big owner there). Ben and Jerry's is identified with Vermont. You get the Idea. I was tickled to see that there is a Vermont Mystic Pie Company who is using Stephen Huneck to design and illustrate their packages for pie. The look is distinct and frankly very "Vermont". That is one train of thought. What makes Vermont, Vermonty? What is it about Vermont that embues all of this expectation and promise for pure excellence? Do we even have glimmers of that here?
Then there is the approach with getting a bigger name, a wider reach. What I mean is that if my friend is going to make one thing, but possibly blow that channel out a bit, or have other offerings that complement the product he is focusing on, how do we name that entity that has all that the word "Vermont" offers, and yet keeps it broad enough to embrace more. "Vermont" interestingly is a place, a location, a specificity that adds the novel "localvore" connotation as it is to those who can buy those Vermont brands,something desired, something special. So, place is part of the equation, a locality, a pinpointable place. Could that place be even more local? A farm? a street? a town, a village? a hamlet? That resonates for me as the place is the source, the lodestone from which all this goodness, this thinking, this approach comes from...Of course, it comes from the people, but the product is an outflow from the place. So, a place name makes sense with a describing word that situates it like farm, street, ville or burg, hill or river, stream or bend. That can help our name.
That's the thinking now.
Rob is off to Cooperstown and back for an interesting board meeting. Kitty is nursing a sore throat and Alex is nose to the grindstone. I am looking at my list of dos and redos and know that things are going to crank up. Ahhh. More holiday shopping online as today is Cyber Monday? and we all must spend all of our holiday money online as fast as we can. And did I mention holiday cards! Yikes.