House of Health visit this morning. On the treadmill like all the rest of the gym rats moving towards health nirvana. It was a bright and frigid drive down and back. Clear and cold with a beautiful sky.Lunch with a client. Lots to talk about from holiday card successes to a new, zine inspired approach to the Annual Report looking original and inexpensive. I think we are going back into a design cycle that things are measured against things looking "expensive" (ie lots of color, coated paper, multiple varnishes, high production which, to you who know, often costs the same or less if you are clever) but need to communicate affordable (and now green can figure into this piece too!). This was rampant in the mid to late eighties in particular--so I feel smug that I have this experience from "way back".
Lots of junkie television last night--with drawing. I need to find some reference of flying birds to begin to sample some images.I need to pull the gardening catalogs filled with pictures of flowers and grasses. I need to think parts and pieces as Chad suggested, two parts making three...thinking complexity, thinking diversity in the images and content. Fuse them in photoshop. I think this Sunday studyhall will be coloring and tinting. Seeing where it goes. Balancing 80/20 color, line, spirit and density. Client valentine went to PSPrint today.
Started a group on Facebook for Hartford.New experience. Easy to use. Very effective. Love the twitter/tweeter feature/app on Facebook and the fluidity that you can effect change in both social sites. Learning how each work is very interesting. The more I use them, the more valid this Web 2.0 for numbskulls becomes. Maybe no "direct" successes, but lots of building a brand, promoting an idea/viewpoint, or a message. I think after 6 mos, I might really be able to talk about this.
Just got a book on Mendez (a follower of Posada). More to read.